As super yachts have become the world’s ultimate symbol of wealth and luxury, Sunborn is pioneering a unique approach to the development of exclusive accommodation – the yacht hotel. June 2014 saw the group’s first two openings taking place in London and Gibraltar with projections to expand globally over the next decade.

The Yacht Hotel Concept

Launched in April 2014, Sunborn London is a deluxe yacht hotel located in the prestigious Royal Victoria Docks, next to ExCel London.

Maintaining the charm of a bygone era and sophistication of a classic sailing yacht with teak wood panelling, a sweeping glass staircase and vast decked areas, the 120 metre length, Sunborn London will offer 138 spacious yacht bedrooms and suites over 5 floors with entertaining space, including the ‘Lands End’ restaurant, the ‘Sundowner’ bar, auditorium and conference rooms, state of the art gym and vast outside decks and private terraces.

The recent regeneration of East London and the Newham Borough makes this an ideal location for Sunborn London. The yacht hotel will primarily attract corporate clients, with its close proximity to ExCeL, which alone expects to welcome four million visitors during 2014, London City Airport and Canary Wharf.

However the hotel’s luxury accommodation and facilities will also provide the ideal base from which to enjoy the local attractions, including the O2, Greenwich and the Emirates Airline.

Commenting on the new Sunborn Yacht Hotels, Hans Niemi, Executive Director, says “Our goal is to expand the Sunborn Yacht Hotel concept to well-known locations around the world. The new hotel in London, currently the world’s most important city – together with a dynamic Mediterranean location in Gibraltar, gives us a an important platform for the Sunborn brand and business concept. Our yacht hotels are hotel properties which deliver significant benefits”.

Imagine a luxury berth on a glamorous yacht hotel in the very heart of London’s Docklands. A stay aboard Sunborn London presents visitors with the opportunity to enjoy a unique experience: the privacy and exclusivity of an ocean-going yacht combined with the quality and comfort of a top-class hotel.


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